Newsflash...

If you work in serials, please sit down. You will not believe what I am about to relate!


I have worked in the quirky realm of serials with all of its oddities for just over nine years now. I have never come across a journal that changed its title AND a) warned its subscribers in advance b) warned them again when the first issue of the new title was sent and c) provided the new ISSN as well as d) information about the publication frequency and e) advised the subscribers about the changed appearance (size) too.


Normally, I try not to name journals by title, since I do not want to incur the wrath of the publishers...but since this is a miracle and the publisher shows not only forethought, but consideration of its subscribers...I will name the journal. The old title was Australian Meteorological Magazine and the new title is Australian Meteorological and Oceanographic Journal.


There is yet another strange twist to this. Apparently this journal is published by a *gasp* government department! Not only did the journal pre-plan its title change, but it was done in an efficient and timely manner by a government department....!


Sorry, just fell off my chair in disbelief as the realization of that last bit hit me.... The terms "efficient, timely, organized and journal" do not usually fall in the same sentence. Even much less likely is the linking of the phrase "published by a government department" to occur in the same sentence as well.


I do think that if a foreign government department can do this (warn subscribers of a title/size change AND publication frequency) in a mere insert that the other journal publishers should aspire to do so as well...! But alas, we all must have dreams...!