10.24.2008

Magazine makeovers and new editors

Anytime I get a letter from a publication that says something about a new editor or a new direction, I cringe. I cringe because I know what will be next -- a makeover, a name change, a format change, a new publisher, a size change and occassionally spin off titles with new issns.

It seems to be the season for makeovers. A couple of our journals have converted to online-only this year. A couple of our journals have changed sizes in the MIDDLE of the volume, which is a problem for binding purposes. An entire collection of our journals was purchased from one publisher to another and is changing where they are going to be available online. And then there is the publisher that has issued an oversized magazine since it was created and just this week decided to change sizes, its layout and went from staples to perfect binding...

I just wonder, at times like this, if the publishers have ever heard the phrase "if it ain't broken, don't fix it?"

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