10.24.2008

Title changes...that aren't quite...!

This week the library received a journal that looked like it had suffered a title change. However, after perusing the journal and finding the editor's comments, plus the subscription information....it became another case of a title change that wasn't.

It seems that the editors of this fine magazine decided it needed a makeover, so they made the pages glossier, changed to a perfect binding (instead of staples) and merely changed the layout and masthead -- but NOT the name. The ISSN stayed the same and the real title (that had not changed one whit) was buried in the publication and subscription information...

Now editors are big on makeovers of the magazines, but this is the second journal to do this in the last 3 or 4 months, so I am beginning to sense a pattern here....

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